landmark christmas
For Landmark’s 2023 festive campaign, the goal was to introduce a warm, modern seasonal identity that complemented the relaxed, sociable character of the bars. I built on the existing brand world by retaining familiar typography and layouts whilst adding a subtle festive layer through a contemporary holiday palette and understated graphic accents.
The visual identity was rolled out across menus, signage and in-venue touchpoints, creating a cohesive, welcoming atmosphere for the season. The result was a campaign that felt celebratory yet approachable, staying true to Landmark’s accessible, easygoing style.
the lioness brunch
This project was completed during my time as a graphic designer at Stonegate Group. A bold brunch campaign launched across Social Pub & Kitchen sites during the 2023 Women’s World Cup, designed to draw in supporters of the Lionesses while matches were airing in-venue. The project was strongly focused on editorial design, with a dedicated brunch menu at its core, supported by social media assets and promotional materials. Using a colour palette inspired by the tournament logo, strong typography and playful compositions were applied across print and digital touchpoints, resulting in a cohesive, timeless and inclusive campaign built around food, football and shared moments.
red bull summer @walkabout
Walkabout’s summer collaboration with Red Bull birthed a campaign that introduced new flavours through bold in-venue POS and supporting digital assets for social media. Posters and table talkers brought the promotion to life in the bar, while a ‘Spin the Wheel’ game encouraged customer engagement and trial of the new flavours paired with their favourite spirits. The result was an eye-catching, high-energy campaign designed in a way that drove interaction and trial at the bar
