growing painz

Growing Painz is a concept-led project created for a radio show rooted in electronic music and underground culture. The visual direction draws from club aesthetics and DIY design, translating the sound and energy of the scene into a cohesive identity. A range of assets were developed, including show artwork, promotional graphics, and digital content for online platforms. Designed to feel bold and immersive, the project focuses on creating a recognisable visual presence that supports the radio show and reflects the culture it sits within.

Logo with the words 'growing painz' in bold black font over a purple layered wavy outline.
Logo with the words 'growing painz' over a background with gradient colors and abstract line pattern.
Typography sample with the word 'PRIMARY' in large italic black font at the top, followed by smaller text 'PP EDITORIAL NEW ULTRALIGHT ITALIC', then bold text 'SECONDARY', and smaller text 'CIRCULAR STD MEDIUM'. Decorative floral and star icons are below the text.
Three patterns of garden flags with the text 'growing painz' and a circular design, one with purple and black, another with orange and green, and the third with purple and green.
Blurred image of a concert scene with a silhouette of a person raising a hand and a person on stage with a guitar, illuminated by bright stage lights, with text saying 'It's one of life's delightz' and a logo for 'growing painz' at the bottom.
Three vintage vinyl records on a textured surface, with one record labeled 'Victor' and the others labeled 'M-G-M'. The records' labels are red and yellow, and there is a 'growing painz' logo in the bottom right corner.
A person on a subway train wearing a dark T-shirt with a graphic design on the back featuring a grid of abstract orange shapes and the words 'growing painz' in orange.
A person holds a beige tote bag with a graphic print featuring purple and orange patterns and the text "growing painz" repeated in various blocks. The bag has the phrase "It's one of life's delightz" printed at the bottom.
A colorful event poster on a wall featuring a woman DJ with short hair, wearing sunglasses and a light-colored top, mixing music. The poster promotes an event called 'Growing Painz' on BBC Radio, with the theme 'For Late Nights & New Beginnings,' scheduled for February 20, 2026. The design includes abstract shapes and text such as 'underground,' 'cool,' 'alive,' and 'Tune in'.
Three smartphone screens displaying Instagram content for Growing Painz, a music-related radio show. The first screen shows album cover art for a song titled Point and Kill by Little Simz, with a playlist player overlay. The second screen displays the main Instagram profile, including a grid of posts, a song setlist, and the profile's follower and following counts. The third screen features album cover art for Kaytranada's BUBBA, labeled as Album of the Week, with abstract background illustrations.
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